FAQs —

This is a frequently asked question?

The 4 Cs, as they are known within the jewelry industry, are the standard way to measure the beauty, craftsmanship, and value of a diamond. Each of the C’s are graded on a scale, and can be evaluated for quality. The most consistent entities are the GIA and the AGS.

Gradings of the 4 C’s help determine the value of a diamond and indicate its quality. Diamond sellers often set their prices based on grading reports. Knowing the basics of these gradings is helpful when comparing two similar diamonds, but what remains most important is how the diamond appears to the naked eye—and how attractive the diamond is overall. In this sense, having a foundational understanding of the 4 C’s is imperative as a buyer, so that you can avoid spending your budget on a component that will go unnoticed.

Without finding the right balance between the 4cs, you will end up overpaying for certain characteristics while not spending enough on others. Our team is dedicated to supporting you and getting you the best value in an honest manner.

What cut proportions are best for a fancy color diamond?

Colored diamonds are usually cut to maximize the intensity of their color rather than to maximize light return. The best cut is one that gives the most attractive face-up color.

When does yellow become a positive color factor?

Most diamonds used in jewelry range from colorless to light yellow and are graded on a scale from D (colorless) to Z (light yellow). Those with less color, or closer to colorless, are generally more valuable. Diamonds with deeper shades of yellow (more color than Z) are graded differently and given a fancy-color grade. For these colored diamonds, a more vibrant color typically means higher value.

When is a colored diamond a fancy color diamond?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

When is a colored diamond a fancy color diamond?

In 2002, a coalition of governments, non-governmental organizations and the diamond industry established the Kimberley Process to control the export and import of rough diamonds to eliminate the trade in conflict diamonds. Today 99% of diamonds in the marketplace are conflict-free.